Please Note: The Pain Relief Center will be closed from Friday, 2/9/18, reopening Monday, 3/5/18.


Are pain or movement problems keeping you from enjoying life?

If so, Walt Fritz, PT at the Pain Relief Center might be able to help.

Walt Fritz, PT is a New York State Licensed physical therapist with over 30 years of experience. He is the most experienced myofascial release therapist in the entire Rochester and Finger Lakes Region. The Pain Relief Center has been helping others get out of pain and get on with their lives for years. The goal of treatment is to create positive, lasting changes. Isn’t it time you made a visit to the Pain Relief Center?

I invite you to spend some time reading through the various pages here. I think you will see a bit of yourself mentioned. Then make a call or email us to see what we can do for you. We accept Aetna, and Independent Health and Medicare, and private pay sessions are reasonably priced.

As of 1/1/18 the Pain Relief Center will be relocating to a different suite within the same building at 980 Westfall Rd. Details may be found on the Contact Us page.

What is treatment like at the Pain Relief Center?

Your first session begins with a complete history gathering. We will do a head to toe evaluation, as many problems are not isolated to the area where pain is felt. We will work to get to the true cause of the pain. All first sessions include actual treatment, so you will get the chance to experience what makes myofascial release/physical therapy at the Pain Relief Center unique.

Traditional physical therapy stresses a “weakness” model for pain treatment, where you are given specific strengthening exercises. The theory behind this is that if you are better able to support yourself, the pain will diminish. Physical therapy at the Pain Relief Center is very different, as we see pain often caused by excessive tightness within the body, creating pressure on pain sensitive structures (nerve, muscle, soft tissue). The goal of treatment is to reduce or eliminate this tightness, allowing you to move freely, without pain. Exercise is a powerful aspect of living and very beneficial, but there is often pieces that are missed with the traditional form of physical therapy.

You will need a doctor’s prescription prior to your first appointment at the Pain Relief Center. Scheduling an appointment is now even easier; click on the “Book Now” link on the right hand side of this page, or call us at 585-244-6180.

Here is a short video that will give you an idea of what a Myofascial Release session may look like.

You can view more of Walt’s instructional and self-treatment videos here

Walt also teaches internationally, bringing his Foundations in Myofascial Release Seminars to Speech Language Pathologists, Massage Therapists, Physical Therapists, and Occupational Therapists. For more on this side of his work, please refer to the Foundations Seminars Pages.

Payment and Insurance Guidelines

The Pain Relief Center accepts Aetna, Independent Health, POMCO, No-Fault (Motor Vehicle), and Medicare as In-Network insurance. All other insurances would be considered Out-of-Network (OON). In-Network (IN) coverage allows you to pay a co-pay or co-insurance, after any appropriate deductible, and your insurer pays the rest directly to the provider (the Pain Relief Center). If we do not accept your insurance (all Excellus/BCBS plans, Cigna, United Health, etc.), you may receive reimbursement for some of the session fees if your policy covers OON physical therapy. We do not accept Medicaid or Workman’s Compensation policies. While you can contact your insurer directly, we are able to do this for you by supplying your policy information. If you do have OON coverage we can also submit your session fees directly to your insurer (Excellus/BCBS only) to make this process easier.

The private pay rate for sessions at the Pain Relief Center is $65/25 minute session or $130/50 minute session. When assessing out of pocket costs, please remember that during each session you will have the undivided attention of Walt Fritz, PT during the entire session time. Unlike traditional physical therapy, where most patients exercise on their own with occasional supervision from the physical therapist, therapy at the Pain Relief Center focuses directly on the tightness in the body that is contributing to your pain or movement dysfunction. Unlike massage, where the protocols dictate the entire body be addressed, at the Pain Relief Center only the specific areas of concern will be addressed in a focused, medical approach.

A few things to understand: there is often an OON deductible which must be met before you receive money back for your session fees. At times this deductible is a separate one from your In-Network deductible. It is best to call your insurer directly to ask if this applies. OON physical therapy is charged at the private pay rate of $65/25 minute session or $130/50 minute session. Please understand that your insurer will reimburse you based on their maximum daily rate for physical therapy reimbursement. For some insurers this is $65. So, if your OON coverage is 80%, you would be eligible for 80% of $65, even if you paid the 50 minute session rate. This reimbursement disparity is the primary reason why the Pain Relief Center does not accept all insurances as an In-Network provider.

Payment for all treatment may be made by HSA cards, Flex-Spending cards, credit/debit cards, check, or cash.

The Pain Relief Center is located at:
980 Westfall Rd.
Suite 115
Rochester, NY 14618


The Pain Relief Center is located just east of the corner of Westfall Road and South Clinton Avenue. Look for the “Brighton Surgery Medical & Professional Campus sign at the entrance to 980 Westfall Rd. (Across the street from Clinton Crossing Medical Complex) As you enter the driveway, I are in the first building on your left, building 100. Pass by the first building entrance and proceed around to the west side of the building, on the South Clinton Rd side. There you will see a second entrance. See photos below.Brown Office sign



©Copyright 2018 Walt Fritz, PT and the Pain Relief Center